WHAT ARE COOKIES?
Cookies are small text files which a website may place on your computer or device when you visit a site. The cookie will help the website, or another website, to recognize your device the next time you visit. Web beacons, pixels or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.
Cookies serve many functions. For example, they can help us to remember your username and preferences, analyze how well our Sites are performing, or allow us to recommend content we believe will be most relevant to you.
Most websites use cookies to collect and retain personal information about their visitors. Most cookies collect general information, such as how visitors arrive at and use our Sites, the device they are using, their internet protocol address (IP address), what pages they are viewing and their approximate location (for example, we would be able to recognize that you are visiting our Website from London).
If you wish to manage your cookies, please read below:
THE PURPOSE OF COOKIES
We group our cookies into the below categories.
– Operating our Sites – Some cookies are essential for the operation of our Sites. This includes cookies for the following purposes:
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Performance – we use these cookies to monitor Site performance. This allows us to provide a high-quality experience by quickly identifying and fixing any issues that arise. For example, we might use performance cookies to track error messages, and to determine improvements to our Sites.
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Functionality – we use functionality cookies to allow us to remember your preferences. For example, we use functionality cookies to provide you with enhanced services, such as allowing you to watch a video online or comment on a blog.
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Analytics – we use cookies to help us understand our audience and the success of advertising campaigns. For example, we count articles views to present ‘Most Read’ content. We also use analytics cookies to keep track of how many advertising impressions have been served for a campaign and to manage the frequency at which you see the same adverts.
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Fraud prevention – we use cookies to monitor and prevent suspicious activity and fraudulent traffic.
INFORMATION WE OBTAIN THROUGH COOKIES AND SIMILAR TOOLS
We use cookies (and similar technologies) and analytics tools across our Sites to collect information about you. This information can be used to improve the performance of the site, make advertising more relevant and enhance your user experience.
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Your usage – we use cookies to understand how our customers use our Sites and interact with our communications and journalism. For example, we use technology on our Sites, which records user movements, including page scrolling, clicks and text entered. (It does not record payment details.) This helps us to identify usability issues and improve the assistance we can provide to users and is also used for aggregated and statistical reporting purposes.
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Your device – we use cookies to understand what type of device you are using to show you the best version of the site.
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Your location and IP address – we use cookies to differentiate between legitimate activity and potential fraudulent activity on our Sites. For example, we use your location and IP address to determine if more than one person is using the same account, which is against our Terms.
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Your engagement with advertisements – we use cookies to understand what advertisements you have been shown, or clicked on, to bill our advertising partners, and to present you with advertisements that are more relevant to you.
ADVERTISING
We use cookies to serve you with advertisements that we believe are relevant to you and your interests. You may see these advertisements on our Sites and on other sites that you visit. For example, if you read several articles on Infinito Wallet, you may see an advertisement for Infinito Wallet as we have inferred that you are interested in this topic. You may also see advertisements for our products and services on other websites if you have previously visited our Sites.
For our Sites that offer behaviourally or demographically targeted advertising, you will have the opportunity to turn this off in your account. Please note, if you turn this off you will still see the same number of advertisements, but they may be less relevant to you. You may continue to see “contextual” advertisements that are not targeted based on your personal information – for example, a motoring advertisement presented on a motoring article.
THIRD-PARTY COOKIES ON OUR SITE
We also use third party cookies on our Sites that fall into the categories above (“third party cookies”) for the following reasons:
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To help us monitor traffic on our Sites (like many companies, we use Google Analytics to do this);
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To identify fraudulent or non-human traffic;
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To assist with market research;
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To improve Site functionality;
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To monitor compliance with our terms and conditions and copyright policy.
These third-party cookies are used within programmatic for measurement and attribution, and management of frequency. They may also be used for personalization of advertisements based on data you have shared with third parties, to the extent that you have consented to this.
USE OF PIXELS IN EMAILS
Our emails often contain a single, campaign-unique “web beacon pixel” to tell us whether, and how many times, our emails are opened and verify any clicks through to links or advertisements within the email. We use this information for purposes including:
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Determining which of our emails are more interesting to users;
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Determining users’ activity and engagement with our products and services;
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Informing our advertisers (in aggregate) how many users have clicked on their advertisements.
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The pixel will be deleted when you delete the email.
HOW TO MANAGE COOKIES
You can also manage your cookies via your browser settings. For more information, please visit your browser’s help page.
